About
As a design leader working across industries, my primary objective is to assist clients in shaping their digital products. I specialize in crafting simple, meaningful, and thoughtful creations by adopting a user-centered approach. By closely aligning with user needs and business goals, I strive to deliver sensible and long-lasting solutions that cater to both stakeholders.
Contact
Selected Projects
Leveling Up – Journey from Indie to Industry Player
Stunlock StudiosRebranding of Stunlock Studios, elevating their brand identity to match their global success and attract top talent.
Making Complex Simple by Design
Digisign → LiftlogicRedefined Digisign as Liftlogic with a full rebrand — new identity, website, and streamlined internal processes.
Crafting the Future of Tree Care – One Pixel at a Time
HusqvarnaDesigned the UI/UX for an MVP iOS and web app in an agile project with Husqvarna, collaborating remotely to integrate innovative solutions.
Saddle Up for a New Sleek Look – Building a Design System
Star Stable OnlinePartnered with Star Stable Online to modernise its user interface with a sleek, future-proof design system.
Work Experience
@HiQ
Design LeadLead the conceptualization, design, and implementation of interactive projects, ranging from large-scale websites to e-commerce platforms and mobile applications. In addition to crafting high-quality design solutions, I mentor junior designers, ensuring consistency and excellence in their work. My goal is always to push the creative boundaries and elevate project outcomes Clients: Digisign (Liftlogic), Stunlock Studios, Watski.
@HiQ
Art Director | UX DesignerResponsible for the concept, design, and execution of interactive projects including large scale web sites, e-commerce sites and apps. Clients: SVTi, Klarna, Scania, Star Stable, Handelsbanken, Husqvarna, Swedbank, Euroclear, Circle K.
@Rebel & Bird
DesignerSpecialized in UX design, growth hacking, and digital branding. Conducted workshops to refine user journeys and optimize engagement strategies. Contributed to the creation of innovative web experiences, leveraging data-driven insights to enhance performance. Additionally, focused on UI visual design, ensuring high-quality aesthetics, consistency, and usability across various digital platforms. Clients: King, SF Bio (Filmstaden), Kinnarps, Spotify, Defold, Episerver.
@Starcom Sweden
Art DirectorDesigned and executed creative campaigns across digital, print, and outdoor media. Focused on delivering compelling visual narratives that resonated with target audiences. Collaborated with marketing teams to develop integrated branding strategies. Clients: Eniro, Synsam, Fass, Spendrups, Nationella Strokekampanjen, Stadium, Car2Go.
@Digitas
Art DirectorDeveloped multi-channel advertising campaigns, digital experiences, and video content. Created visually impactful solutions that enhanced brand presence across various platforms. Ensured consistency in messaging and design execution. Clients: Eniro, Synsam, Fass, Spendrups, Nationella Strokekampanjen, Stadium, Car2Go.
@Huge
Art DirectorOversaw the design and development of large-scale websites and e-commerce platforms. Focused on user-centric design principles to create intuitive and aesthetically compelling experiences. Clients: italo, GHD hair
@Grow
Art DirectorLed interactive projects, including digital campaigns, e-commerce solutions, and brand-building initiatives. Combined strategic thinking with creative execution to deliver effective and visually striking digital experiences. Clients: Helly Hansen, Konecranes, Atomic, Iittala, EF, Ramirent, Astrid Lindgren.
Education
Stockholm University
Multimedia Pedagogy/TechnologyBachelor of Science
The degree consists of a 3 year interdisciplinary course of study which is rooted in the social sciences with a focus on new communication technology. The goal of the curriculum for the student is to develop both in theory and practice analytical and critical skills, regarding the production and use of digital media technology, while at the same time augmenting knowledge and understanding of the human being, as a creative and communicative individual within a socio-cultural context.