Magnus Enqvist

Stunlock Studios, known for its globally acclaimed games, partnered with HiQ to refine its brand as it grew from an indie studio to a major player. I led the rebranding process, starting with a Brand Sprint to define a clear vision, mission, and identity

• • Brand design
• • Graphic Design
• • Interaction Design

Mission

Stunlock Studios, known for its globally successful games, had outgrown its indie roots and needed a brand identity that reflected its new position as a major player in the gaming industry. The goal was to create a stronger, more cohesive brand that would not only showcase the studio’s creativity and quality but also attract top talent and engage its community.

Stunlock Studios

Solution

As part of the HiQ team, I led the rebranding process, starting with a Brand Sprint—a series of workshops to define Stunlock’s vision, mission, and unique identity. These sessions helped clarify the studio’s core values and market position. From there, I created a mood board, translating insights from the Brand Sprint into a visual concept. This guided the development of a new graphic identity, including a redesigned logo, typography, and color scheme, ensuring a fresh and recognizable look that reflected the innovation and energy of Stunlock Studios

Results

The rebranding successfully positioned Stunlock Studios as a forward-thinking game developer with a strong, competitive identity. The new brand now resonates with both players and potential employees, strengthening its presence in the gaming industry while staying true to its creative roots.