Magnus Enqvist

Digisign struggled to communicate their smart and efficient control system effectively, making it challenging for potential customers to understand its value. Our focus was to clarify and package their product and offer for better internal and external communication. We addressed their work methods, branding, organization, and internal processes to enhance their overall approach.

• • Identity & Brand Design
• • UI / UX Design
• • Prototyping

Mission

Liftlogic realized that it needed to address gaps in its communications as well as the growing demand for shorter workflows to reduce customer churn. The mission for HiQ was to integrate the smart and simple way that Liftlogic serves the customer, from a branding standpoint.

Digisign → Liftlogic

“I’m very happy to have worked with HiQ as our branding- and organizational partner. Thank you all for your excellent work and helping us shape a clearer and more professional looking Liftlogic.”

Fredrik Thorning, Liftlogic

Solution

Renaming the company, from Digisign to Liftlogic, affords employees and customers with infinitely more brand congruence. HiQ developed and designed an entirely new brand platform and new graphic identity which was also used to design a new company website. The project also extended into the organizational structure and work processes, now restructured and more aligned with the brand, HiQ also developed a mobile app to support onsite service checks for lifts, simplifying life for customers of Liftlogic.

Results

The new name and brand platform position Liftlogic as the optimal choice to develop and deliver control systems for lifts. Now, customers get a more complete picture of the value proposition and the internal team enjoys a shorter path to the wellspring of branded products and services. These two factors alone have streamlined the organization with more efficacy, and opened up new dialogues with customers and partners.